By Doug Stephens
Traditional retail is changing into more and more risky and challenged as a company version. Brick-and-mortar has shifted to on-line, whereas on-line is transferring into pop-up storefronts. digital shops in subway structures and airports are delivering new degrees of comfort for harried commuters. excessive road and major road have gotten the stuff of nostalgia. the large field is wasting flooring to new types that allure shoppers via their most-trusted assistant—the phone. What’s subsequent? What’s the long run for you—a retailer—who is witnessing a tsunami of swap and never figuring out if this suggests greedy ahold of recent chance or being swept away?
The Retail Revival solutions those questions via taking a look into the not-so-distant retail previous and by way of taking a look ahead right into a destiny that might proceed to redefine retail and its huge, immense impact on society and our economies. colossal demographic and financial shifts, in addition to old degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” used to be king—into a sea of turbulent swap, leaving client habit completely altered. Doug Stephens, the world over well known purchaser futurist, examines the most important seismic shifts available in the market that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that might thoroughly switch the best way we shop.
The Retail Revival offers no-nonsense readability at the realities of a totally new retail industry— realities which are riding many executives to depression. however the destiny don't need to be darkish. Stephens deals desire and assistance for any companies wanting to capitalize on those ancient shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is sensible of a courageous new period of client habit within which every little thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t subject what kind of retail you do—if you promote whatever, someplace, you want to learn Doug Stephens’ The Retail Revival. choked with strong insights at the altering retail setting and what sturdy shops will be brooding about now, The Retail Revival is simple to learn, well-organized and offers crucial foodstuff for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This booklet captures in sharp element the deep and unheard of adjustments using new customer behaviors and values. extra importantly, it deals transparent tips to manufacturers and outlets trying to adapt and evolve to fulfill solely new marketplace imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a severe learn for all advertising execs who're attempting to work out what’s subsequent in retail… Doug Stephens does an excellent activity of explaining why retail has advanced how it has, and the ebook serves as a huge, relied on consultant to the place it’s headed subsequent. ”
—Joe Lampertius SVP, buyer advertising, Momentum around the globe and proprietor, los angeles Spezia taste Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and considerable examples, the writer makes a compelling case for outlets to evolve, switch and for that reason revive their reference to shoppers. Stephens provides actionable innovations with optimism and enthusiasm—just the spoonful of sugar we have to face the required alterations ahead.”
—Kit Yarrow, Ph.D., customer Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, teenagers and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply let you know why retail is within the doldrums, he tells you why retail is an incredible signpost for the bigger issues of our tradition and offers a compelling, inspiring imaginative and prescient for a way forward for retail—and enterprise, and society.”
—Eric Garland, writer of Future Inc.: How companies Can count on and take advantage of What’s Next